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Cannes Lions to honor McDonalds as Creative Marketer of the Year
Patricia Molina| 31 de marzo de 2014
Steve Easterbrook, VP ejecutivo y director global de Marcas de Mc Donalds
The Cannes Lions Creative Marketer of the Year Award for companies that present their products internationally in an innovative way across multiple platforms, and in the process promote creativity in their communications, goes this year to McDonalds. “McDonald’s consistently places creativity at the heart of its advertising and communications, and that has resulted in the brand receiving many Lions at the Cannes Festival,” says Philip Thomas, CEO of Lions Festivals. “McDonald’s and its agencies have taken creative risks to produce meaningful work, and they see award-winning content earning higher returns – a success story that will, we hope, inspire other brands.” McDonalds won its first Cannes Lion in 1979 and has racked up a total of 77 prizes to date, most of them over the past few years in a variety of different categories by campaigns from countries around the globe: Germany, Australia, Canada, Chile, Hong Kong, South Africa, South Korea, Spain, Britain, the United States and more. Steve Easterbrook, senior executive VP and global chief brand officer of McDonald’s, says, This award recognizes the enduring and inspiring relationships we have with our agencies around the world. It’s a nod to our creative heritage and the power of the brand to connect with customers around the world with a local accent.
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